At Insite we offer every kind of marketing activity - but we're not locked in to any particular one. This means that we can take a completely unbiased view about will work best for you.

Most design companies still design sales literature the same way as they have always done. However, the world has changed. Today, most brochures are distributed electronically in PDF form. This means they should be designed slightly differently. Talk to us and we’ll explain how this needs to be done.

People browsing a website decide whether it is for them or not, instantly. The first thing to remember is that people visit websites for information, not entertainment. They also want a benefit - something which will bring them an immediate reward for any action they take. So the copy must be benefit-driven, not feature-driven. The design must allow these benefits to stand out. The links must make it clear how further information will help them. There must be specific rewards to encourage people to leave their contact information. This needn’t be expensive. As you can see alongside, we simply use a special report.

The important thing is to focus precisely on the needs of your customer. Often this will mean reappraising the content of the materials you are already using and re-designing the way that the information is presented.
Changes such as this can be implemented stage by stage, so you can improve your website and collateral material as results improve. We concentrate initially on the least successful areas of your marketing activity.
In so doing, we stop the mistakes you made in the past being repeated in the future.

We adopt similar focused thinking for printed marketing material such as brochures and leaflets. People do not read sales literature in an orderly fashion - much as we may wish them to do so. So when we design, we use plenty of headlines and sub-heads to help people track properly. Regardless of whether they flip from the back of the brochure or start from the front, the sales argument will still make sense.