What happens when you ask any organisation offering marketing or advertising advice what you should do to increase sales? Almost certainly they will tell you that you need to change what you have been doing up until then. Next they will give you their opinion of what you should be doing, instead. Their suggestions may - or may not - be better than what you have been doing previously. Your problem is that you have no way of knowing.

This is where Insite is radically different. We build on what has gone before. We introduce new ideas, yes – lots of them. But our step-by-step approach does two things before we reinvent the wheel. First of all, we look at how we can get more value out of what you already have. So, for instance, if you have a brochure that isn’t working hard enough, we will strengthen its selling power. This may simply involve adding an insert that will make it work better. Whatever it is, though, it will be something that costs very little to put in place – and it will be something that can be done immediately. Equally importantly, it will provide the evidence we need about what works for you.

Secondly, we look at how else you can benefit from tried and tested writing techniques to maximise readership. These, in turn, increase response – and produce the sales growth you’ve always wanted. The techniques we use have been continuously proven by research. We know how they work – and why they work.

We have taken the risk out of working with us entirely by introducing a Text Map stage. A Text Map is a written outline of an advertisement, brochure or web site with all of the headlines and sub heads in place. These are important. Properly written headlines and sub heads drive readership like nothing else. They also structure the sequence that brings higher response.

There is one more big benefit as far as you are concerned. If you are not convinced about the approach that we are taking at the Text Map stage, then the project can come to a halt - and you wil not be charged a penny.